From sabbatical seekers to single women travellers to biking gangs, Shefali Walia, founder, Wetravelsolo shares how curated travel events are offering real life social networking opportunities to people sharing common interests By Sudipta Dev
What is the brand strategy of Wetravelsolo?
Wetravelsolo.com is a real life social networking platform that is transforming stranger networking from online to offline. It is a hybrid model of an ‘online and real life social networking’, ‘common interest network’, ‘solo experience aggregation’ and ‘community hub’. For users, it is an ad free as well as a subscription free platform.
Which are the niche special interest groups you are targeting?
Wetravelsolo is curating niche interest based trips, activities and events to connect these like minded solos in real life. These include: solo weekend buddies, sabbatical cravers, globetrotters, biking gangs, trekkers clans, road trippers, adventure maniacs, cycling clubs, food trails, sports clubs, nearby solo activities. These interest based trips, activities and events range from two hours to 20 days.
Have you observed any interesting trends in terms of traveller profile or preference?
The solos on our platform include: singles and forever alones (those who are stuck in digital way of meeting new people and find it challenging to meet like minded solos in real life); corporate slaves; online friend seekers; passionate travellers; unusual interest holders; separated ones/ broken hearts.
What is the percentage of single women travellers?
Surprisingly, more than half. Women have taken this healthy new way of travelling whenever they want in curated groups of like minded people very well. There are many first time solo travellers coming back with life changing stories.
What defines your service differentiation?
Our platform is transforming stranger networking from online to offline. There is a strong value proposition for solos – they can find likeminded people who become their real friends, BFFs, love interests, mentors, hangout buddies, companions or business partners. Such connects are long lasting and create a stickiness to the platform, ensuring high percentage of repeat customers.
Your key medium of promotion?
Wetravelsolo is a social brand. Social being one of the channels of promotions. We are associated with many affiliates as well as offline channels.