Sudipta Dev – Mumbai
Vistara had done a study some months back with CAPA, which indicated that by 2020 Indian aviation sector can be the third largest in the world. The airline which has a strong focus on exceeding customer expectations is committed to strengthen its connectivity in India and with the world. “The first set of routes we will fly internationally will be with existing aircraft, within three-and-a-half hour flights from India,” said Sanjiv Kapoor, chief strategy and commercial officer, Vistara.
“When we decided to go with full service airline our plan is to be both domestic and international carrier. You need a strong domestic network to grow internationally, and the easing of 5/20 rule is welcome. We are working on those plans and as those fructify we would look at potential routes and then place orders for aircraft,” added Kapoor. Regarding boost to regional air connectivity, he said that it has to work in a hub and spoke model for it to be successful and there are no slots available at major airports like Mumbai.
The airline is launching the all new Club Vistara programme this month, and according to Kapoor, it will be the most attractive frequent flyer programme in the country.
Kapoor asserted that the airline is making an impact. “We command a premium in existing routes and there is a segment who is willing to pay more for superior experience. Our flights are full, the load factor in economy class is almost 90 per cent while premier and business class loads are increasing,” he pointed out.
The team at Vistara is at work to understand the unique needs of the customer, for instance the three class configuration which includes premium economy. A significant segment of the feedback came from the banking and financial sector. The airline has recently introduced the Corporate Upgrade offer for corporate customers. Till October 2, 2016, corporate customers can book under a flexi fare in economy class, or premium economy, and enjoy complimentary confirmed upgrade to premium economy or business class respectively. The airline has also launched the Axis Bank Vistara Credit Card for both corporate and leisure travellers. The credit card has many unique features. It will be a lifestyle choice with many benefits, including access to golf courses.