Akshay Kumar – Mumbai
VisitBritain, the national tourism agency for Britain has partnered with TUI to introduce ‘Romance in Britain’ holiday packages. All the packages include key bollywood movie locations spread across Britain including London, Oxford, Manchester, Cardiff in Whales and Edinburgh in Scotland. Also, VisitBritain has appointed Saif Ali Khan, popular actor in Bollywood industry as the spokesperson for this campaign.
Speaking about the campaign, Sumathi Ramanathan, regional manager- Asia Pacific and Middle East, VisitBritain said, “VisitBritain has a long relationship with bollywood, directors have shot films in various locations in Britain from 1960-70’s. The new concept which we are promoting is Set Jetting, which is exploring various locations where the films were shot. This year we are launching this theme Bollywood and romance to tap the honeymooners segment. Our partners, TUI have developed various packages from three nights to nine night, we have chosen around 50 locations which we will be promoting.”
“Our main objectives for this new packages are to welcome travellers to the destinations where films were shot and to develop a new product for the Indian market. This is the first time we are creating a specific package for Bollywood and TUI is a big partner for us,” added Ramanathan.
Vishal Sinha, chief operating officer, TUI India said, “Britain has always been a favourite destination with the Indian film fraternity. Blockbusters like Dilwale Dulhania Le Jayenge, Kabhi Khushi Kabhi Gham and more have been shot here. We have also been getting a lot of queries from Indian honeymooners to visit the country.”
Saif Ali Khan said, “I think there is so much that Britain has to offer right from countryside experiences, food, museum, theatre, music, nightlife. My family has a very deep connection with Britain as I have completed my education there and also have shot many movies in this destination.”