ETW Staff – Mumbai
Government of Uttar Pradesh in partnership with Federation of Indian Chambers of Commerce and Industry (FICCI) is organising the first edition of Uttar Pradesh Travel Mart (UPTM) in Lucknow from February 22-24, 2015. This is the first international travel mart to further Uttar Pradesh as a leading tourist destination in India and in the world.
UPTM 2015 will see 75 fully hosted top of the line foreign tour operators from around 16 focus countries who will have pre-scheduled structured B2B meetings for one and half days with the sellers of tourism products of Uttar Pradesh. Nearly 25 leading domestic tour operators from key cities such as Ahmedabad, Bhubaneswar, Bengaluru, Hyderabad, Kolkata, Rajkot, Mumbai and New Delhi will attend as domestic buyers. Around 70 sellers of tourism products occupying around 70 booths/ table tops will be promoting UP as a leading tourist destination for heritage, wildlife, leisure and Buddhist tourism. Sellers will include hotels, palaces, resorts, destination management companies, travel agents, tour operators and the department of tourism, Government of UP.
There will be an exclusive focus to highlight and promote the Heritage Arc covering three destinations i.e., Agra, Lucknow and Varanasi. FAM trips for foreign tour operators will be organised covering the Heritage Arc circuit (Lucknow –Varanasi – Agra), Buddhist circuit (covering Lucknow – Sravasti – Kushinagar – Varanasi – Agra) and wildlife circuit (Lucknow- Dudhwa National Park-Chambal Lion Safari) leading to onsite marketing of tourism products of Uttar Pradesh.