Kahini Chakraborty – Mumbai
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Dhun Cordo
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The Ultimate Travelling Camp (TUTC), offering luxury nomadic mobile camps, has envisioned to launch 50 campsites in unique unexplored regions in Orissa, Gujarat and Karnataka. Following this, the camp would go to locations beyond India. Targeting high-end traveller segment, the company is offering its camp product itineraries to unique locales which include Ladakh, Kohima in Nagaland, Kotwara in Awadh and Dudhwa in the Terai region. Speaking exclusively to Express TravelWorld, Dhun Cordo, founder, TUTC said, “Our products aim at providing the discerning traveller the opportunity to camp in style in unique locales which provides the camps a complete 360 view of the picturesque environs, showcases the unexplored history and culture of the region, taps into the rich reservoir of traditions, customs and festivals.”
The company is looking at offering its next camping products to The Chamba Camp, Thiksey in Ladakh which would be operational from June 15 to end September. The highlight in 2014 for this campsite will be the hosting of the Kalachakra Festival by the Dalai Lama from July 1-14. When asked about how the company is focusing on promoting its products through B2B and B2C, she informed, “As the product is a new concept for the luxury segment, there is a focused thrust to promote the product through the B2B channel that has a wide reach in domestic and international markets. Through select marketing channels there will be a focus to popularise the product to select B2C clients primarily corporate. We will also promote through social media, electronic media, publications, international travel marts, media and travel agent familiarisation trips.”
On the growth potential of this niche segment of luxury tent camping, she replied, “Keeping the changing trends of travel and requirement in the high-end luxury segment in mind, where the traveller is in search of unique experiences in unexplored regions with no luxury accommodation, this new concept of camping has great opportunity to expand.”
