Reema Lokesh – Mumbai
The team at the Travel Agents Federation of India (TAFI) felt the time has come to embrace change in the new business environment wholeheartedly and to exemplify that they took the decision to start with the organisation’s symbol itself. TAFI redesigned its logo to bring in a fresh wave of zest and a vision that is all about adapting to the future with a broad perspective. Speaking about the new change, Praveen Chugh, president, TAFI, in an exclusive with Express
TravelWorld, stated, “The new TAFI logo reflects our motive and the arrow clearly indicates our firm resolve to move ahead. It also denotes that we, as an organisation, are smooth in our working and functioning for the benefit of our members. It also reflects the wide network of offices and representations we have across India. We are all united and ready to move forward adapting to the changes of the present business environment.”
TAFI aims to focus primarily on skills development, education and technology for the future growth and benefit of the industry. The decision to change the logo was unanimous when 40 members of the managing committee team met together in Alibaug, Maharashta for a two-day brain storming session few months ago.
Pradeep Lulla, VP, TAFI, said, “If you view our logo, it is to give a neo look to the old logo. It’s changed after five years. The different shades of blue gives a subtle blend to the sky and the sea which we sell. Our vision is encompassed in the caption ‘Moving Ahead’ which is to move progessively and collectively to our benefit.”