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ETW Staff – Mumbai
As part of the mandate to further enhance Portugal’s image as a top-end leisure destination, the Turismo de Portugal office has been actively in dialogue with Indian mainstream film producers, directors and location management agencies. With Indian cinema being a key driver that increases destination awareness and desire, Turismo de Portugal has been active in reaching out to this segment.
Turismo de Portugal in association with ‘All Around Globe Services’ of India and ‘Cinemate’ – Portugal’s line services company has been responsible for the first Bengali movie to be filmed in Portugal. The movie named Bachchan is produced by Grassroot Entertainment and Reliance Entertainment. The film is scheduled to be released in October 2014.
Three songs of the movie which were filmed in Portugal, will bring the country’s untouched locations to the Indian audience. One of the three songs has been filmed in the city of Lisbon and Porto backdrop and the other in Algarve, Aveiro and Ericira.
Amit Jumrani, producer, Bachchan, commented, “An important thing to know about movie making is to bring new and unexplored locations around the world to the Indian audience. We are happy to find them here in Portugal.”
Rengarajan Jaiprakash, director, All Around Globe Services, said, “We find Portugal to be the most shooting friendly country and people are very happy to welcome us. Portugal is very cost effective and efficient to shoot small budget and regional movies. After the great success of ‘Balupu’ which we shot last year, we managed to get Bachchan to Portugal. With Bachchan we open the gates of the Bengali film industry to Portugal. We managed to shoot three songs ( Music video) in seven days. We will have many projects coming here in the near future. We look at spending over EUR 100,000 per movie in Portugal.”
In the recent past South India’s blockbuster movie titled Balupu starring Ravi Teja and Shruti Hassan, filmed their main title song along the streets of Lisbon with some additional sequences in Algarve, the southern region of Portugal.
