Tourism Marketing Alliance (TMA) is formed by four travel companies – Rezlive.com, Island Group, Pearl Tourism and Leisure Group & RailEurope.
Recently TMA organised a networking event for United Travel Agents (UTA) to discuss emerging business opportunities in tourism. The event was organised at VITS Hotel Mumbai and turned out to be a huge success as over 100 members from UTA participated eagerly listening to the speakers from TMA.
From RezLive.com, Zaheer Jeddy, country head, India said, “Synergy is important and that’s why we have come together to form an alliance that can help the travel community in India. We are especially targeting cities like Chandigarh, Dehradun, Akola, Amravati, Raipur, etc. This is more of an awareness event as that is seriously lacking in these places.”
He further spoke about how through rewards and e-vouchers, travel agents can receive more now in return for their efforts and active participation.
Aman Bhatia, manager, director, Island Group further spoke about the benefit of this alliance, “We want to create value through partnership and we’re constantly innovating and ideating for new concepts and plans that will further help the travel community.”
Island Group was hugely responsible for introducing Maldives to the Indian Market 18 years back, and their bouquet of niche destinations and specialisations in FIT, GIT, MICE, and destination weddings will be a huge plus for TMA.
Aiman Sahiwala, business development manager, Pearl Tourism & Leisure Group spoke about their commitment and future plans, “ RezLive.com brings its expertise in bookings, the Island Group brings forth its knowledge in destination weddings, Rail Europe brings their years of experience in railways and our target on three main destinations – Africa, Australia and Europe, enhances the value of TMA by a huge mark. Connecting travel agents is what we are here for and to increase their knowledge so they might be able to offer better products to their clients is our mission.”
Bela Shah, manager, sales & marketing, Rail Europe emphasised on the extensive array of rail products it offers from over 50 European train companies, catering to travellers from Americas, Asia, Oceania, India, Middle East and Africa.