Saloni Bhatia – New Delhi
After signing Ranveer Singh as the brand ambassador, Switzerland has launched two new campaigns to attract Indian travellers. Titled ‘Nature wants you back’, the winter and summer campaigns will combine adventure and leisure activities in the country. The winter campaign will focus on all the action and adventure that can be explored in the wilderness. Talking to Express TravelWorld, Ritu Sharma, deputy director, Switzerland Tourism, India, stated, “The new campaign talks about activities that can be enjoyed in both winters and summers. Ranveer Singh was the perfect fit to the new campaign due to his Bollywood connect. Although Bollywood has promoted the country in a big way in the past, the campaigns will make people aware about the numerous other offerings in the country. ”
The campaign was launched in the presence of the tourism partners of Switzerland like Zurich, Basel, Ticino, Matterhorn and Swiss International Air Lines. The summer campaign will be led by Singh and new TV commercials will be launched in January 2017, informed Sharma. The destination witnessed 16 per cent growth in Indian tourist arrivals in 2015-2016 and we aim to sustain this double digit growth through these new campaigns, she added.
Claudio Zemp, director, India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.” When asked whether the demonetisation will affect the winter traffic to Switzerland, Sharma mentioned, “The demonetisation in the country might affect the winter travellers to a certain extent but the actual rush to Switzerland starts during April. Hopefully the economy will be back on track by next year and numbers will increase. Switzerland has a lot to offer than just scenic locations.”