Steena Joy – Mumbai
South Australian Tourism Commission (SATC) aims at promoting the destination as a year round destination in the India market. “We plan to be more proactive in the market. We will engage with travel agents specialising in Australia and will also complement our big brother Tourism Australia’s marketing and promotional activities. Mumbai, Delhi and Bengaluru are our top markets,” said Dana Urmonas, regional director, southeast Asia and India, SATC. SATC will spend close to AUD two million during 2015-2017. Around 15,000 Indian tourists visited the destination between January and September last year, registering a 16 per cent year-on-year growth.
Indians spent AUD13 million for the year up to September 2015, with an average spend of AUD 909 per visitor. “From July we plan to focus on the India market. This shows how important this market is for us. We plan to spread a lot of consumer awareness about our destination including through social media. It is the first time that we are investing in the India market to create visibility,” added Urmonas.