ETW Staff – Mumbai
South India Hotels & Restaurants Association (SIHRA) is the supporting partner of the upcoming Food Hospitality World, Bengaluru 2014, to be held from June 12-14 at KTPO, Whitefield. The 63 year old association of the hospitality industry in Southern India comprises of the states of Andhra Pradesh, Karnataka Kerala, Tamil Nadu and the Union Territory of Puducherry. SIHRA has over 1100 hotel and restaurant members covering the smallest stand-alone restaurants to the largest five-star deluxe hotels.
SIHRA constitutes the southern region of the all India apex hospitality trade association, Federation of Hotel & Restaurant Association s of India (FHRAI) which presently has a pan India membership of around 4000. The main objective of SIHRA is to encourage, promote and protect the interests of member establishments. It has been rendering professional advice and assistance from time to time to all its members on topics of vital importance. SIHRA takes up the causes of its members with the various state governments as well as with other bodies and acts as the official spokesperson for the hospitality industry. It also acts as advisory body to the state governments in South India towards formulating their respective tourism policies.
SIHRA regularly conducts professional development programmes and workshops to further enhance the existing professional knowledge and productivity skills of staff of member establishments to enable them keep pace with the rapid developments in the hospitality industry.
SIHRA’s executive committee consists of the president of honour, president, four vice presidents, honorary secretary, treasurer and 13 executive committee members. Except for the president of honour, all other office bearers are elected annually. One third of the members retire by rotation and are eligible for re-election.
