SUDIPTA DEV – Mumbai
Tourism & Events Queensland and Singapore Airlines recently launched ‘Go Beyond with Singapore Airlines’ summer campaign to reiterate the airline’s position as the best connectivity to Queensland. Singapore Airlines’ partnership with Virgin Atlantic, with Brisbane as the hub, provides seamless connection for Indian travellers to explore the many attractions of Queensland, ranging from the Great Barrier Reef, Hamilton Island to the Gold Coast.
Singapore Airlines and Silk Air fly from 11 cities in India. The tie-up between Singapore Airlines with Virgin Australia in fact makes it now easier for Indian travellers to reach any of 30 destinations in Australia on a single ticket. GM Toh, general manager – India, Singapore Airlines said, “The best way to get from India to Queensland is by Singapore Airlines. We have 98 services per week from different cities in India with another starting in May. We’re adding the fourth daily flight from Singapore to Melbourne.” He asserted that his airlines’ partnership with Virgin Atlantic is an important development for the India market with Brisbane as the gateway city. Singapore Airline is offering a special all-inclusive return fare from India to kick start the campaign.
Ryna Sequeria, marketing manager – India Tourism & Events Queensland said that Indian travellers now have easy access to destinations like Hamilton Island and Cairns. Thirty thousand Indians had visited Queensland in 2012, which is the largest increase seen in recent years. “People love travelling to Gold Coast and Great Barrier Reef – some experiences are unique to Queensland,” she asserted.
Introducing the campaign, former Australian cricketer and Queenslander, Matthew Haydon, mentioned Indian travellers can now ‘go beyond’ the major cities to explore the other great locations in Queensland. He also spoke about his travel and culinary experiences in India.
