ETW Staff – Mumbai
Qatar Tourism Authority (QTA) has adopted a new corporate brand and domain name. The move aligns QTA’s corporate brand with the Qatar destination brand, launched last November, and unifies the organisation’s online presence under the single domain name of VisitQatar.qa.
The launch of the corporate brand and subsequent domain change, follow on from the unveiling of the Qatar Destination Brand and the Qatar Business Events brand late last year, which served to bolster the consistency of image and voice across all platforms.
The new domain name will be reflected in QTA’s email addresses and all websites managed by QTA. It has also launched the first phase of a new corporate website to give more access to the public and up-to-date information about the authority’s efforts to plan, regulate, promote and develop a sustainable tourism sector in Qatar.
Work is also underway to make VisitQatar.qa pages promoting Qatar as a destination available in multiple languages including French, Italian and German.