Philippine Airlines (PAL), the flag carrier of Philippines has appointed Bird Travels, the Airline Management Services arm of Bird Group as its local representative in India. The association marks the airline’s latest step in developing its sales distribution network within the Indian market.
The appointment of Bird Travels is part of the intensive preparations undertaken by Philippine Airlines to realise its firm plans to commence operations to India by Winter 2018. Reinforcing the airline’s commitment and growing confidence in the market, Bird Travels is given the challenge to take responsibility for all the airline’s sales, marketing and ticketing activities in India through its centrally located headquarters in New Delhi.
“India’s tourism industry is expanding rapidly and already we’re seeing a steady flow of leisure and business travellers flying between India and Philippines. Bird Group is a veteran in air travel management and we are challenging them to capitalise on their strength and capabilities to help successfully launch our upcoming flights to New Delhi and Mumbai and help us strengthen our presence in India and enhance the quality of our services for the Indian market,” said Ryan Uy, vice president, Sales, Philippine Airlines.
With over 45 years of experience, Bird Group is well-positioned in the important Indian cities with a team of seasoned marketing professionals. “We are delighted to be associated with Philippine Airlines and look forward to building a strong partnership. Armed with our extensive local knowledge and experienced team, Bird Travels is well-equipped and committed to promote the airline’s presence in the country.” said Vijay Bhatia, president, Bird Group.
PAL’s planned services from New Delhi and Mumbai to Manila will enable India-based travellers to easily access over 31 destinations in the Philippines, out of PAL’s hubs in Manila, Clark, Cebu and Davao.