ETW Staff – Mumbai
Commercial Office of Peru in India is augmenting its promotional initiatives by imparting destination knowledge and increasing destination visibility. The recently organised seminar by the Office titled, ‘Peru: Empire of Hidden Treasures’, was aimed at first-time travellers to Peru.
Peru is no longer unfamiliar for the Indian traveller. This emerging destination has a lot to share with its travellers and those who attended the seminar had the opportunity to enjoy some of it – the majestic Amazon jungle, the Andes mountain range, the extraordinary architecture of the capital city Lima, ancient cultures and cities like Caral, the majestic city of Machu Picchu and the city of Cusco.
Year on year, the number of tourists from India to Peru has been increasing by almost 20 per cent on an average. The Commercial Office of Peru in India has highlighted that this upward trend in number of Indians visiting Peru, for leisure as well as business, is now firmly established. The changing tastes of the Indian traveller and the developing commercial and investment ties between India and Peru are both factors that will continue to contribute to this upward trend. For the Indian tourist travelling for leisure, Peru is away from what is hackneyed and gives one a chance to explore the unexplored, the untold and the imaginative! In terms of business travel, aspects like the Free Trade Agreement, already underway between India and Peru will contribute positively to outbound travel from India to Peru.