Rituparna Chatterjee – Bhopal
People’s World, an entertainment park located in Bhanpur, Bhopal and a part of People’s Group, an educational, healthcare, media, entertainment and real estate provider in Madhya Pradesh, is expanding its hotel room inventory. People’s World, spread over 164 acres, boasts of a mall, housing complex, water park, amusement park, 4D cinema, among others. The park also offers different categories of accommodation to its visitors including a budget hotel with 64 rooms, a Naturopathy centre with six cottages and 29 rooms, eight rooftop cottages and four hanging cottages. In addition, a cruise ship replica offers 20 deck cabins and The Taj Mahal Palace, Mumbai replica offers 45 rooms. Apart from these two replicas, People’s World has also replicated famous historical structures which can host conferences, weddings, events, film shootings, etc. Elaborating on this, Sanjesh Kaushik, general manager – marketing, People’s World stated, “The chairman of the group had a concept of providing a full destination at one place, so he developed People’s World one and a half years ago as a special tourist zone in Bhopal. Now we will be expanding our hotel room inventory by opening a 100-key five star hotel by April-May, 2016 and by adding eight deluxe cottages beside the Statue of Liberty replica by end of 2015” When asked about investment for the same, Kaushik opined, “The total project cost of People’s World is Rs 232 crore.”
The replicas have the capacity to host 50,000 guests (both indoors and outdoors) making it an ideal venue to host large events stated Kaushik. “We offer these venues at wholesale prices. If clients want they can arrange for the decoration and catering themselves or we can organise the same,” he mentioned.
People’s World has been attracting both domestic and international tourists mainly from UAE, Americas, Gujarat, Mumbai and the North East. To increase brand awareness, the company is now focusing on B2B marketing and recently participated at the Madhya Pradesh Travel Mart in Bhopal this year. He added, “Previously, we were engaged in B2C marketing and have recently entered the B2B space. We are talking to various travel associations and travel agents to promote People’s World.”