Nirvana Travel has started a home agent programme to give an opportunity to those who want to make a career in the travel industry. “It is a business development role where the home agent or Nirvana Travel Partner (NTP) as well call them, can prospect for travel leads within their own social circle which are then fulfilled by us,” said Nidhi Batra, co-founder, Nirvana Travel, adding that the company aims to have a 500 strong agent base in the next two years.
All registered NTPs go through an induction training which familiarises them with the workings of the organisation. “They are introduced to the team that they will interact with, they learn how to use our CRM to post queries, and they are run through the escalation matrix. Following this we do a destination training covering the main aspects of the most selling destinations as well as a basic sales training where we share tips, techniques and best practices which allow the NTP’s to get started quickly,” mentioned Batra. They are given visiting cards and email address of the company, and have access to destination training information. “Apart from this we share deals and promotional offers with them on a weekly basis, which they can use to generate leads,” stated Batra, pointing out that the programme is also a great opportunity for those who want to be part of the travel industry. “A lot of our agents are already well established in their own careers and have signed up for this programme viewing it as a means to enhance their income,” she added.
The company is focused on growing its business through this model on account of the word of mouth advertising for the brand. “If the recommendation to use our services comes from someone you already know and trust it is a great endorsement and it makes you much more likely to try our services as compared to other players in the market. We feel this programme will be one of our key growth drivers in the future and will help us expand into other cities and possibly other countries as well,” informed Batra.