Sudipta Dev – Mumbai
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Siddhartha Pahwa
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Meru Cab Company recently launched in Hyderabad a new cab service under the brand name of Genie Cabs. According to Siddhartha Pahwa, CEO, Genie and Meru Cabs, the Genie Cabs service has been introduced keeping in mind the comfort, convenience and pockets of the middle class segment. “The idea of democratising safe and affordable journey across mid-segment class, gave rise to the launch of Genie Cabs. We want the mid- segment to experience a superior transport facility, offering comfort, safety and reliability, however at an affordable price,” stated Pahwa. After Hyderabad, there are plans to launch Genie Cabs in Bengaluru and Delhi.
Explaining how this new cab service is different from Meru, Pahwa sad that Genie has a fleet of compact cars like Tata Vista, Toyota Liva, and Ford Figo. This service is especially available for intra-city travel and can be booked online or by phone. “With professionally trained drivers, Genie is point to point service, available at a pocket friendly price of `16 per km, making comfortable travel available to everyone,” he added.
Giving the reason why Hyderabad was chosen as the launch city for this service, Pahwa said, “Before deciding to launch Genie in Hyderabad, we did an extensive third party research that revealed that despite the upgrade in the lives of the consumers, the quality of their road travel experience has not changed. The travel is still uncomfortable, dusty, and sweaty, with poor customer service. The fast developing city of Hyderabad deserves to travel better. And it is this aspect of an average Hyderabadi’s life that we want to change with our offering, Genie.”
The aim is to revolutionise regular city travel. Pahwa believes that Genie will be very well received across India. “Since the public transportation system in India is not fully developed, Genie Cabs is a good option for the consumers. With this thought, we intend to scale up our fleet size in Hyderabad to 500 cabs in the next nine to 12 months, as well as foray into many newer fast developing markets in India and successfully contribute to the transport infrastructure of cities by providing a superior quality transport option that offers comfort, reliability and safety at an affordable price,” he mentioned.
