ABHISHEK CHAKRABORTY – New Delhi
MakeMyTrip has reached one million app downloads across mobile platforms — Android, iPhone and Blackberry. In May 2012, the company became the first Indian online travel agency to launch an iPhone app. It launched an app for Android platform in June 2012, while the Blackberry app was launched in 2011.
Talking about this achievement and growing use of mobile internet, Amit Somani, chief products officer, MakeMyTrip said, “MakeMyTrip is committed towards making the travel-buying and post-purchase experience seamless and convenient for the customer. With greater smartphone uptake and more people accessing the internet on mobile, we identified an opportunity to fulfill traveller needs on the mobile platform.”
The company also launched last-minute hotel deals where customers can access deep discounts (at least 30 per cent) on same-day hotel booking.
The MakeMyTrip app downloads are showing robust growth on Android and iPhone, with the Android platform making up the majority (45 per cent) of the one million downloads to date.
Android app users also lead on the daily search and booking trends (28 per cent and 30 per cent respectively).
Somani added, “We strongly believe that the future of e-commerce and travel buying experience is on the ‘mobile’ and we will continue to build products with a mobile-first approach to provide features that give ‘real’ value and benefit to the customer, uniquely on the mobile platform. We are delighted to have one million customers experience the convenience of MakeMyTrip on their mobile.”
