Kahini Chakraborty – Mumbai
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Rajesh Magow
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MakeMyTrip will soon launch its B2B affiliate programme operating under two categories – B2B tie-up and Priority Partner Programme. This latest development is in line with its objective to strengthen its market position. Rajesh Magow, co-founder and CEO – India, MakeMyTrip told Express TravelWorld, “The B2B tie-up offers MakeMyTrip’s portfolio of holiday offerings with greatest each and suite of holiday products. The Priority Partner Programme is the next level of association with MakeMyTrip. This fee-based model offers a host of exclusive services to B2B partners, enabling them to collaborate with a leading industry player and enhance their business and holiday sales. The Priority Partner Programme is a closer association with MakeMyTrip’s product portfolio with an enhanced earning opportunity. We intend to leverage our brand-value and network along with the scale of services and offerings to become a leading B2B partner programme in the country. ”
Elaborating on the working model, Magow added, “As a part of the Priority Partner Programme we will charge a one-time fee of Rs 35,000, while providing the partner agent with branding, collateral and certification and marketing support. There is also a stipulated business expectation from the Priority Partner. The incentives for a Priority Partner are also higher compared to a B2B Partner. Additionally, Priority Partners get direct access to real time live inventory of MakeMyTrip holidays as well as a dedicated call-centre support team. The airline module on our B2C website with attractive commission base will only be open to the Priority Partners.”
On the USP of the programme, he replied stating that agents will be able to leverage MakeMyTrip’s strong online presence and will be able to make holiday bookings online for their customers. The entire pricing and availability portfolio will be available to them online for making reservations. “Currently, on the holiday front, there is some lag between an enquiry and booking request to the actual revert to the customer. Our online module promises live and real-time inventory, pricing and booking options. The aim is to let the partner agents become a part of the fast-growing e-commerce industry without having to make huge investments and also benefit from the advantages we offer as a market-leading holiday company. We intend to take this opportunity forward in the next few months and extend our offering from only holidays to domestic and international hotels and domestic and international flights.”
