ETW Staff – Mumbai
Louis Cruises, a home porting cruise line in Greece, recently launched its brand, Celestyal Cruises and website, CelestyalCruises.com. Celestyal means ‘of the stars’, ‘heavenly’ and ‘divine’. The new logo of the company honours the Ancient Greeks, by combining two Greek images – the spiral, taken from seashells, and the windmills of the Aegean. The Celestyal logo evokes the sea, sun and wind. It reaffirms the company’s commitment to its Hellenic roots, and to supporting the economy and preserving the environment of each destination it visits. The spiral also symbolises its continued growth as a company. As the company builds the Celestyal Cruises brand, it will continue, as Louis Cruises, to operate in the chartering and ship management segments of the cruise industry.
Moreover, in 2015 Celestyal Cruises will add 12 new Ionian, Adriatic and Dalmatian Coast ports of call to its 2015 itineraries, including Bari, Corfu, Dubrovnik, Igoumenitsa, Kalamata, Katakolon, Kefalonia, Kotor and Saranda, Albania. The company’s two ships, Cristal and Olympia, have been rechristened to Celestyal Cristal and the Celestyal Olympia. The Louis Aura will retain her name and will continue her scheduled itineraries in France and Cyprus.
This year the company was felicitated with three awards at the Greek Tourism Awards, a gold for contribution to local and social development and two bronze, one for its integrated 2013 communication campaign promoting Greek destinations in 17 countries, the other for the rich and mainly Greek culinary experience it offers at its cruisers.