Akshay Kumar – Mumbai
Jet Airways, one of India’s premier international carriers has introduced its revamped website. The theme of the new website is #Designed to Delight and the project took the Jet team around 12 months to complete. The website is built on the latest trends and after analysing the customer behaviour, will provide personalised services.
Cramer Ball, executive officer, Jet Airways said, “The new Jet Airways website will provide guests with a refreshed, one-stop service for all their travel requirements. The use of latest trends in user experience, design, personalisation and technology, will provide a unique experience which we believe will ensure our guests keep coming back.”
The website has been built with a mobile first approach, as mobile phones are playing a major role in airline bookings. Also, Jet Airways offers the seat selection ancillary service complimentary while booking.
Ball added, “Jet Airways has always been at the forefront of adopting evolving technology to enhance guest experience across touch points. The new website symbolises our continued commitment to our customer focused ‘Guest First’ service philosophy, which is at the core of our business.”
To further personalise the booking experience, the new website will track the location of the customer and generate content content accordingly. Also, the website has an array of local payment options. The new website will provide guests quick access to key tasks like flight bookings, check-in, viewing flight status, managing bookings, etc.
Guests can also avail the benefit of earning 500 JPMiles for every flight booked and the flexibility to change or cancel ticket within 24 hours of booking with no penalty fee.