In its 8th edition, ‘Where Else’ conference is the official tourism conference held annually by the Israel Ministry of Tourism for the world travel fraternity. The week-long convention from February 7-13, 2019 was attended by 80 travel agents from 18 countries. Held in Tel Aviv, senior members of the tourism industry from around the world participated in tours of key sites in Israel with support from the regional tourism associations, hotel associations and the Israel Incoming Tour Operators Association. Speaking about the familiarisation trip, Hassan Madah, director, Israel ministry of tourism – India and Philippines said, “Israel is currently witnessing tremendous momentum in tourism with a record of 4.12 million tourists in 2018. Arrivals from India have also increased to 70,800 visitors last year making it the 12th source market for the destination. Bearing this in mind, it was imperative for us to showcase Israel to the travel trade of India through our biggest annual tourism conference in Israel. Travellers today are evolved and informed and are constantly scouting for newer and niche experiences. Through the conference and FAM, it gave us an opportunity to display varied tourism offerings of the country while connecting agents to key stakeholders in Israel.”
In attendance were six travel agents from India such as Odyssey Tours and Travels, A Travel Duet – Celebrating Togetherness, Bigbreaks.com, Gainwell Enterprises, Quintessential Vacations and Swastika Holiday Solutions accompanied by Madah.
