ETW Staff – Mumbai
Israel continues to gain popularity as an emerging outbound destination among Indian travellers. Israel Ministry of Tourism (IMOT) recently organised a travel trade interaction in Bengaluru, which has been identified as a key market for leisure and MICE for Israel. Dov Segev-Steinberg, acting counsul general, Consulate General of Israel, Bengaluru was present at the event.
Travel professionals from Bengaluru attended and interacted with the IMOT team for understanding the offerings and developing new products for Israel. The country has witnessed a 12 per cent increase in tourist arrivals from India in January to November 2015 as compared to the same period in 2014.
Hassan Madah, director, IMOT, said, “Israel has significant growth from the India market. Bengaluru being one of the mature markets in South India, we endeavour to consolidate Israel’s growing popularity in the city. The destination offers tourism aspects to suit the needs of all kind of groups and appeals to experiential Indian travellers.”
Dead Sea is among the biggest attractions of the country. Eilat is another favourite with both, water adventures and desert activities. Tel Aviv and Jerusalem offer a mix of historic and modern attractions, along with nightlife. Other cities and regions like Haifa, Acre, Massada, Negev Desert and Mountains of Galilee have some historic attractions and markets. Israel also offers gastronomic delights and is known for world’s best vegetarian food.
The country meets MICE needs with hotels for business visitors, event halls, convention centres, exhibition halls, multimedia equipment and capabilities, and has one of the finest communication equipment and advanced transportations.