Saloni Bhatia – New Delhi
Running one of the oldest firms offering MICE travel in the country, Amaresh Tiwari, owner A T Seasons and Vacations feels that the real potential of India as a MICE market has been realised only recently. Speaking to Express TravelWorld about what has brought the transformation, he shared, “We all know that India is being looked at as the next big economy and our country also realises the importance of attracting international audience. Our company has provided MICE travel to several international clients and we have seen that it is a great growth initiator. The best way to tap the real potential is to provide the right package.”
At the recent Global MICE Travel Mart held in Delhi, as one of the panelists, Tiwari emphasised on the fact that in order to compete with the international market, our stakeholders need to attract major events. He said, “The best factor of this segment is that it has a spillover effect in the business resulting in growth of the economy. And according to reports Indian economy is at the brightest spot in the global landscape. We all need to lay down strategies and initiate an aggressive social media plan to attract foreign stakeholders to the India market.”
As the honorary treasurer of ICPB (Indian Convention Promotion Bereau), he informed, “ICPB recently held a training session for agents from all across the country in order to eliminate queries regarding the sector. We wish to create better understanding among the agents to promote MICE travel and see that there is a certain level of professionalism maintained.”
Apart from providing MICE and holiday travel for the country, Tiwari also runs Youreka Adventure Campouts all across India. The company provides adventure travel to corporates and school students.