IITT 2015 to focus on MICE
ETW Staff – Mumbai
India International Travel & Tourism Exhibition (IITT) conceptualised and executed by ABEC Exhibitions & Conferences (ABEC) is set to launch the second edition of IITT- 2015 at Bombay Exhibition Centre, Goregoan East, Mumbai from January 15-17, 2015. Spread across 15,000 sq m the exhibition will be inaugured by Indian film actress Kangana Ranaut, along with top bureaucrats from the ministry of tourism and home ministry and other dignitaries from the travel and tourism industry. The first two days of the event will have a B2B (Business-to-Business) orientation, wherein the first day of the event will conclude with the gala networking night. The third day of the event will be open for consumers. The exhibition will be promoting MICE to a great extent by taking benefit of its existing relations with more than 4000 corporate giants from a portfolio of more than 80 exhibitions every year.
IITT 2015 has tied up with NDTV Good Times as the presenting partner where the exhibition will be promoted with promos and episodes covering the exhibition as well as the key brands. ‘IITT -2015 promises bigger brands in its portfolio, with Turkey Tourism coming in as the Platinum Partner, Kuwait Airlines – Silver Partner, Tamil Nadu Tourism- State Partner, Lavasa Corporation- Smart City Partner and Grand Hyatt – Hospitality Partner.
IITT 2015 will showcase Israel Tourism and Oman Tourism as featured international destinations, and Bihar Tourism and Madhya Pradesh Tourism as featured national destinations. Qatar Airways, Oman Air and Etihad Airways are associated as the featured airlines for the show. Premium states include Assam, Telangana, Rajasthan, Bengal, Kerela and Andhra Pradesh.
IITT 2014 was coined as the ‘Best Emerging Expo of 2014’ by Indian Travel Awards, West zone. In continuation to the last year’s success, this year IITT-2015 will bring in more than 500 exhibitors from all over the world ranging from international and national tourism boards, tour operators, hotel chains, aviation groups, cruising lines, DMCs, destination management companies and many more.
The second day B2B and one day of B2C event promises the attendance of over more than 10,000 travel professionals from across the globe with all the major travel media covering the event. The two-day conference at IITT-2015 will focus on key industry issues to be addressed by distinguished speakers from India and across the globe to be the part of the panel of discussion followed by interactive Q&A session between the panel and the invited B2B audience.
IITT-2015 is inviting more than 200 international and domestic fully hosted buyers from across 40 countries, who are participating to explore potential business opportunities in the Indian travel market.