German National Tourist Office (GNTO) India will be showcasing the traditional and cultural aspects of Germany with the help of its new campaign theme for 2015, ‘Germany – Traditions and Customs’. The campaign will also highlight the culinary delights, living traditions, arts and crafts of Germany. Highlighting the tourism scenario of Germany, Michael Steiner, ambassador of Germany, stated that the international tourist numbers have grown by 4.7 per cent in 2014 in comparison to the previous year. Romit Theophilus, director, marketing and sales, GNTO India, said, “The Indian overnights in Germany stand at 650,103 in 2014 and have registered a growth of 72 per cent in visitor overnights from 2007-14. Also Indians spend an average of EUR 2,500 per trip, which is the highest from any overseas market.” GNTO is looking at tapping Tier II and III cities like Chandigarh, Jaipur, Hyderabad, Pune, Lucknow, Amritsar, Ludhiana, Jalandhar, Kochi, Ahmedabad, Coimbatore, Nashik, and Nagpur in the coming months. They will also be organising a multi-city roadshow in Delhi, Mumbai, Bengaluru, and Ahmedabad by November 2015, with prominent trade partners from Germany.