KAHINI CHAKRABORTY – Mumbai
French Touch Travel, a boutique French expert designing customised and personalised tour to France and Europe, has launched its India operations and set up an office in Delhi. The company aims to offer high quality services, leverage its strong expertise in destinations (focus on France and Europe), and create bespoke travel. “France is not only a diverse destination-culture, heritage and French art, wine, gastronomy but also has numerous events that will interest travellers. For example Diane Prize (horse racing), Roland Garros tournament, 24 hours Le Mans, Monaco Grand Prix, fashion weeks, famous exhibitions, etc. The diversity of its nature will allow people to get a new experience all year round. We have adopted the B2C model in India,” said Armelle Nicolas, head of division, French Touch Travel.
Europe welcomes more than one million Indian travellers, with France accounting for around 3,00,000 tourists. With the company focusing more on offering quality rather than quantity, the trips will be created depending upon the desire, personality and hobbies of the clients. “This is precisely why we will not sell via the internet, but face-to-face by meeting the guest directly and taking the time to understand her/his expectations. We will visit the guests and give them the necessary time to fully understand their needs and suggest the best ideas in line with their passions,” she added.
Talking about the evolving travel trends, she opined, “Asia is still the preferred destination for Indian travellers. However now they are going to Europe more than ever before. Travellers are looking to discover new destinations. Our targeted clientele do not want the traditional tour of Europe but looks for highly personalised trips to experience the destinations rather than only visit them.”
