Sudipta Dev – Mumbai
As a hospitality brand that offers quality, mid-range accommodation to the business traveller, Fairfield By Marriott has a strong focus on expanding its footprint across many destinations in Asia. “Thirteen Fairfield By Marriott hotels are signed in India and additional properties signed in Nepal and Indonesia,” said Anand Ganesan, multi-property general manager for Fairfield by Marriott, Lucknow and Renaissance, Lucknow. Currently there are two Fairfields in Bengaluru and a recently opened property in Lucknow. “We will add four more in Indore, Amritsar, Jodhpur, and Belgaum in the coming months. UP has a lot of potential in the hospitality space and we are keen on increasing our brand in the northern states,” mentioned Ganesan.
The company is targeting both Tier II and micro markets in the metros. Explaining why Lucknow is ideal for the new Fairfield property (and the first in north India), Ganesan said, “Lucknow as a travel and business destination has become increasingly important. Government business, seminars and conferences, apart from lot of business activity happening in the city and around it has made it an important destination. With international air connectivity, MNCs setting up offices and IT sector also picking up, the city has emerged as an important market for the hospitality sector.” The property is located in the business hub of the city with a large room inventory and varied F&B options.
Ganesan pointed out that Fairfield By Marriott is a moderate tier hotel with friendly and personalised service. “It aims to be perceived as a high end Marriott hotel that offers brilliant service at a competitive price,” he mentioned.