ETW STAFF – Mumbai
British Airways (BA) and American Airlines (AA) have announced a new codeshare agreement on flights from London to five key Indian cities. Attributable to British Airways’ extensive flight network, travellers can travel to global destinations hubbed from London.
This new codeshare agreement will provide British Airways’ Indian customers with more convenient choices and greater connectivity when travelling on transatlantic routes. The two airlines will codeshare on services from Heathrow to Bengaluru, Chennai, Delhi, Hyderabad and Mumbai.
Christopher Fordyce, regional commercial manager- South Asia, British Airways PLC said, “India remains one of our most important long-haul destinations and this codeshare service with American Airlines will serve as the perfect complement to our existing European routes providing customer access to US, Canada and Mexico. In light of the same, we understand that our trade partners are a significant part of our business. It is our constant endeavour to keep them abreast with developments within the airline, seasonal promotions, discounts and deals specific to India and honour them for their contributions.”
When asked on how is the airline looking at leveraging its codeshare agreement with American Airlines during the London Olympics to increase outbound from the India market, Fordyce added, “2012 is set to be an epic year and London is the place to be. Britain is hosting the Queen’s Diamond Jubilee, the London 2012 Olympic, Paralympic Games and hundreds of festivals that will make up the Cultural Olympiad. This will be a once-in-a-lifetime opportunity for visitors to explore the cities and towns across the UK, experience the warmth and hospitality of British Airways while en route, in addition to taking away lasting memories of their time in Britain. As a part of British Airways’ ongoing initiatives to make flying a better and cost effective experience for the Indian traveller, we constantly bring forth attractive fares and exclusive offers for our Indian customers.”
