Aviareps has been appointed as the sales, marketing and PR representative in India for Maldives Marketing & Public Relations Corporation (MMPRC). The appointment came into effect owing to Maldives’ growing outbound demand, steady rise in visitation from India, along with surge in the length of stay and spending power of Indian travellers.
Speaking after the announcement, Haris Mohamed, acting managing director, MMPRC, said “Maldives tourism industry has been expanding over the years to provide unique experiences to its visitors whilst also catering to specific needs of the niche segments that Maldives attracts. We are delighted to have appointed Aviareps to represent the Maldives tourism board in India. We hope to work together with the aim of increasing the number of tourists from India, which has been a growing market and the top 5th market in terms of arrivals to Maldives. With well-planned strategies and activities targeted towards educating and inviting the Indian market, we hope to achieve continued growth in the years to come”.
“We are honoured to be representing Maldives Marketing & Public Relations Corporation (MMPRC) in India. The Maldives is one of India’s closest neighbor with world class resorts and tourism offerings. We are quite sure given Aviareps expertise, we can bring stronger growth to the Maldives. Our plans include working very closely with the Indian travel trade and media to reach out to the Indian consumer. Our prime focus will be on maintaining and strengthening Maldives’s positioning in India as the first choice beach and leisure destination with myriad of tourism offerings,” commented Joseph Fernandes, GM – India, Aviareps, on the appointment.