Rituparna Chatterjee – Mumbai
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Christine Mukharji
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Austrian National Tourist Office (ANTO) is focusing on attracting Indian students of elite schools for skiing in Austria, for the period April to May, 2014. For this purpose, the tourism office is promoting two states – Tyrol and Salzburg. The students will be offered ski tourism packages for a week wherein four days will consist of skiing and two days will include cultural programmes. Speaking on this, Christine Mukharji, market manager – India, ANTO stated, “Most of the tourists from all over the world come to Austria for skiing. So we have the perfect infrastructure for skiing and have many glaciers which cater to skiing enthusiasts. April – May would be the time when Indian schools can utilise this facility. Interest for skiing is much higher in Mumbai as compared to Delhi.”
ANTO recently concluded their three-city roadshow which started early this year. The roadshow began in Mumbai followed by Chennai and Delhi and aimed at targeting the FITs and MICE. Elaborating on this, Mukharji commented, “A lot more Indians travel during winter months – specially FITs. This year we are offering the Innsbruck card wherein local transport can be availed.” Furthermore, in November 2014, ANTO will be organising another roadshow to promote two of its destinations – Tyrol and Innsbruck. The roadshow will be held across Delhi, Mumbai and Ahmedabad. On this Mukharji stated, “Our marketing activities will cover Tier II and Tier III cities like Pune as well.”
