Part Three of Holiday Inn Souvenir Study reveals travellers’ most memorable souvenirs
Assorted spices from India, fossilised bird dropping and even an Australian didgeridoo. These are just a taste of the most memorable souvenirs received and bought by travellers from around the Asia, Middle East and Africa (AMEA) region, according to the multi-part Holiday Inn Souvenir Study.
In the third and final installment, which polled 900 jetsetters from Australia, India, Japan, the Middle East, South Africa and Southeast Asia, respondents describe the trinkets, tokens and, in some cases, throwaways, they’ve received from friends and loved ones returning from abroad.
On a scale of love to hate and from wacky to wonderful, local keepsakes like Vietnamese coffee and African drums scored high on the ‘love it’ scale while educational or novelty items like sushi shaped USB flash drives scored a chuckle but not pride of place on a recipient’s mantelpiece.
Also revealing an interesting insight, the Souvenir Study shows souvenir preferences and wackiness/ wonderment are not mutually exclusive, particularly since magnets of global landmarks – those cheap and cheerful items on every traveller’s souvenir list – though considered wonderful, are generally not thought that highly of.
On the brighter side, people across the region are happy to receive food and art or antique pieces reflecting an authentic experience. Similarly, travellers who embrace the element of surprise are fans of wacky souvenirs, such as a sheep’s wool belly button warmer from New Zealand.
LeeLin Teo, brand marketing director, Holiday Inn brand family at InterContinental Hotels Group (IHG) says, “These insightful and sometimes humorous results from the Holiday Inn Souvenir Study helps us delve into the psyche of travellers from across this diverse region through the sort of souvenirs they both buy and like to receive. They want to bring home a part of their travels and share their experiences with friends, family and colleagues. By uncovering the type of souvenirs that travellers prefer to receive, we want to inspire our guests with ideas when shopping around for souvenirs.”
He adds, “Love them or hate them, wacky and wonderful souvenirs are memorable, proving that there are more ways than one to leave a lasting impression. From this research, we will look at how we can help our guests find the perfect and most memorable memento from their travels.”
The first two parts of the study reveal the ‘Evolution of Souvenirs’ as well as the ‘Value of Souvenirs’, which investigates souvenir-buying habits and preferences of travellers from across the region.
To unveil travellers’ most memorable souvenirs, from the most loved to the most hated, as featured in ‘The Wacky and Wonderful World of Souvenirs’ infographic, Holiday Inn Hotels & Resorts ran an online survey from August 5 to September 9, 2014 and received responses from 912 travellers across the AMEA region.