Leisure business in Goa
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| Shekhar Divadkar |
The growth has been a steady process. We have been attending various travel fairs in the domestic as well as international sectors. This is with the sole aim of developing awareness in the market with both the travel trade as well as the direct customers. We have been regularly advertising in various media as well as sponsoring prizes for various competitions. We have been active on the pricing front and so the business through online portals has been steadily on the rise. Being active on the price front has also helped us to draw a good bit of business through our own website. We have set up offices in different areas in the domestic sector and so also have a representative in Germany. We have focused our aim on guest delight rather than just satisfaction and we have been successful in our endeavour. We have been awarded with a Certificate Of Excellence by Tripadvisor for the year 2012 and are proud of the efforts put in by the entire team in our cherished goal.
Source markets
We have had visitors from around the world but a majority does come from the European continent. Fair sprinkling is also seen from the American Continent and Australia. We have done very well with the Iranian Charter for the last financial year.
Business strategy
The entire team is working towards the single goal of guest delight rather than just guest satisfaction. We are focused on this aspect and we see it paying off in the long run. Being a trend setter by offering competitive pricing helps us and we intend to carry on this way. Monitoring the rates being offered by competition and being proactive about this is another aspect. We are also intent on expanding the basket that feeds us revenue – MICE, weddings, etc.
State government’s role in tourism
We have just had a change of government in the recent past and we are looking forward positively towards our governments support for our industry. Our present chief minister had actively supported this industry with the Go Goa Campaign in his earlier term and we are looking forward to such similar activity now. Improving the infrastructure – electricity, water, roads and above all the garbage management on urgent basis requires immediate action.
Your wish list
We also are now going to have a proper shack as well as water sports activity policy to regulate the trade and so also to ensure compliance. Goa has always had a major issue with charges levied by taxis and government directive on metered cabs would go a long way in bringing more tourists to our state. There are plans to develop hinterland tourism, back waters, etc.
USP of the hotel
We are just about three minutes walking distance from the Vainguinim Beach. The guest here is undisturbed. Water sports is available at the beach and we offer our guests beach hampers with their day requirements. We have been successfully operating our own beach beds for our guest convenience.
Our chef is personally in touch with the guests to know and comply with their individual requirements. Caitan n Joe pool side bar is our piece de resistance. Honeymoon special offers would enable our guests to have a romantic candlelit dinner by the pool side.
