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| Shao Qiwei |
UNWTO has announced the winners of the first UNWTO Award for Lifetime Achievement. Shao Qiwei, chairman of the China National Tourism Administration (CNTA) and Gabriel Escarrer Juliá, the founder of the international hotel chain Meliá Hotels. The UNWTO Award for Lifetime Achievement was established in 2012 as an annual award recognising those individuals who have demonstrated excellence throughout their tourism careers and who serve as inspirational role models.
“Qiwei has played a pivotal role in the development of Chinese domestic and international tourism since taking up his position as chairman of CNTA and president of the China Tourism Association (CTA),” said UNWTO secretary-general, Taleb Rifai. “Under his leadership, China has become one of the world’s tourism leaders, contributing also to the growing political recognition of the sector,” said Rifai.
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| Gabriel Escarrer Juliá |
The panel of judges highlighted Qiwei’s involvement in identifying tourism as a ‘strategic pillar’ of China’s economy by the Chinese Government; a decision pinpointed by UNWTO as one of the factors behind the country’s extraordinary tourism success of recent years.
Congratulating Escarrer, Rifai said, “This award recognises Escarrer’s leadership and vision in promoting a responsible tourism sector. Gabriel Escarrer established Meliá Hotels International in 1956 at the age of 21, a hotel chain which is today one of the largest in the world, sharing the benefits of tourism with his employees and society.”
In addition to his business expertise, the panel of judges praised Escarrer for his pioneering work in corporate social responsibility at a time when this was far from most businessperson’s minds, particularly his early commitment to employee working conditions.
Contribution to tourism knowledge
Erik Cohen, one of the world’s leading social science scholars in the field of tourism, has been named this year’s winner of the UNWTO Ulysses Prize for Excellence in the Creation and Dissemination of Knowledge, honouring those within academia making a significant contribution to the advancement of tourism.
“Throughout his illustrious and varied academic career, Cohen’s tourism expertise has always shone through,” said Rifai. “His tourism research in countries ranging from Thailand to the Pacific Islands, as well as his studies on collective settlements, urban studies, folk art, folk religion and tourism, has made an invaluable contribution to our sector and deserves the highest praise.”
Since 2003, the UNWTO Ulysses Awards for Excellence and Innovation in Tourism have honored tourism initiatives that have contributed to the advancement of tourism.
The other winners of the 2012 edition are:
UNWTO Ulysses Award for Innovation in Public Policy and Governance
This was awarded to Malaysia Homestay Experience Programme, ministry of tourism Malaysia. Since its launch in 1995, hundreds of thousands of domestic and international tourists have stayed with Malaysian families on their trips, finding this homestay programme a unique way to experience the local culture. The initiative is not only benefiting tourists, but has also become a vital source of income for local communities, especially in rural areas.
Runners-up were Holiday Participation Center, Tourism Flanders, Belgium, and the Pannonian Salt Lakes of Tuzla, Municipality of Tuzla, Bosnia and Herzegovina.
UNWTO Ulysses Award for Innovation in Enterprises
This award went to Conservation of the natural and cultural heritage of Quintana Roo, Experiencias Xcaret, Mexico. The Experiencias Xcaret group owns land throughout the Mayan Riviera in the Mexican state of Quintana Roo, all of which has been turned into eco-archaeological parks benefiting visitors, employees and local communities alike. The group’s longstanding commitment to sustainability is often cited as a leading example of how tourism can protect land from other less sustainable uses.
Runners-up were Wine World and Wine & Spa Resorts, Loisium Hotel, Austria; Chanita ta di Fiesta, University of Aruba, Aruba; and Calviá Beach Resorts, Meliá Hotels International, Spain.
UNWTO Ulysses Award for Innovation in Non-Governmental Organisations
There were two winners. One was Landscape of the Year, Nature Friends International, Austria. Every two years since 1989, Nature Friends International has awarded a cross-border and ecologically valuable region in Europe as ‘Landscape of the Year’. Today, the award has grown to become an important incentive for regions across Europe to protect their landscape and biodiversity through sustainable projects such as tourism; and
The other winner was Experience Tour Project, Instituto Marca Brasil, Brazil. The towns of Petrópolis, Teresópolis and Nova Friburgo in the foothills of Rio de Janeiro are the latest to benefit from the Experience Tour Project which helps tourism professionals to adapt their business so that tourists move from “mere spectators to protagonists of their experiences”.
Runners-up were Sustainable Hospitality Programme, Asociación de Hoteles de Turismo de la República Argentina, Argentina and Long Run Destinations, Zeitz Foundation, Kenya.
UNWTO Ulysses Award for Innovation in Research and Technology
The award went to TurAcces/ IBV, Instituto de Biomecánica de Valencia, Spain. This free online tool allows tourism managers to assess the accessibility of their facilities, a major factor of sustainable tourism as defined by UNWTO. The tool further provides reports with proposals to improve accessibility, prioritised by importance and urgency based on current laws and standards.
Runners-up were Amadeus Agent Track, Amadeus IT, Spain, and the Strawberry Energy Concept, National Tourism Organisation of Serbia, Serbia.
