Yas Island, Abu Dhabi recently conducted a three city Trade Workshop and Roadshow in Delhi, Mumbai and Bengaluru for the travel trade community in India. The workshops were attended by the travel trade and media community. It was well received and gave the prominent Indian travel agent community an insight into Yas Island’s Cultural diversity, landscape and unique experiences that the island has to offer.
India is home to a growing population that is keen to explore the world and the variety of experiences it has to offer. The workshop introduced and portrayed some of the landscapes of Abu Dhabi and the heighted sense of exposure to some of the best man-made creations. Yas Island is a multi-spectrum destination, and home to many attractions such as Ferrari World Abu Dhabi– the world’s only Ferrari inspired themed park, Yas Waterworld, Yas Marina Circuit, home of the F1 Etihad Airways Abu Dhabi Grand Prix since, as well as a marina, links golf course, private beach and mall. There are seven international luxurious hotel brands, along with the world’s only hotel straddled to the F1 Track- Yas Viceroy Abu Dhabi.
Clive Dwyer, director destination management, commented that India is a key market for Yas Island. He said, “The short flying time between India and Abu Dhabi access to flights, are some of the contributing factors for the growing leisure segment which includes Free Independent Travellers (FIT), MICE groups, and travellers Visiting Friends and Relatives (VFR).”
The workshop in each city kicked off with presentations, and B2B sessions with partners Farah Leisure-the operator of the theme parks on the island, Abu Dhabi Tourism Board, Etihad Airways, Radisson Blu and Crowne Plaza who will continue to promote the destination to the Indian market.