West Bengal Government has taken several initiatives to participate in all major Travel – Tourism Festivals spanning across India consequent upon the realisation with the growing trend of tourism in the domestic market would ensure a prosperous economy.
With changing life style pattern in the garb of modernity, this sector has been an area of much importance and West Bengal takes this opportunity to usher in a new era for domestic travel market.
Amlan Jyoti Saha, joint director, WB Tourism Corporation said, “In view of this changing perspective and thriving potentialities, West Bengal Govt. is keen to attend in various travel and tourism shows being conducted by various travel tour organisers, irrespective of volume, genesis, and other dimensions of the festivals. This Department has confirmed participation in tourism fairs at Surat, Pune, Hyderabad, Kochi and others apart from the metro cities like Mumbai, Delhi, Chennai, Ahmadabad in an assertive way for ensuring better business to cater inbound travel market.”
Unlike other years, West Bengal Tourism will be participating in travel festival even in B categories cities like Lucknow, Chandigarh, Nagpur, Vizag, Coimbatore to reach out to the target audience in a result oriented way.
With perceptible increase of budgetary allocation particularly in publicity sector, West Bengal Tourism is making its presence felt in the e-media publication, digital display, bill boards, hoarding, FM Radio, TV Channels, both domestic and international magazines, railway tickets, electricity bills, taxi tops etc. to reach out to the masses to depict the bounties and resourcefulness of West Bengal mingled with cultural and historic diversity.
Supriyo Ghoshal, GM, West Bengal Tourism Corporation, said, “Experiential tourism has been given one of the major thrust area to attract tourists in West Bengal. Customise package are being developed to the optimum level of tourist satisfaction. Need of the hour is to upgrade , innovate, promote and create an enabling atmosphere to attract tourists from all parts of the globe.”