India’s newest full service carrier- Vistara, a joint venture between Singapore Airlines and Tata Sons, has signed a distribution and merchandising agreement with Travelport which will see Vistara distribute all of its fares and offering through Travelport’s Travel Commerce Platform.
As part of this new agreement, Vistara will also participate in Travelport’s suite of airline merchandising solutions via its Travelport Merchandising Platform, and will become the 85th carrier to leverage Travelport’s Rich Content and Branding technology to establish and increase its brand presence across the globe.
Giam Ming Toh, chief commercial officer, Vistara said, “We are excited to partner with Travelport for distribution and merchandising solutions. Their flexible approach to distributing content means that we will be able to customise the way we communicate our unique offering to travel agents worldwide, enabling the seamless servicing of Vistara customers.”
Damian Hickey, vice president, Global Distribution Sales and Services, APAC, Travelport said, “We are very pleased to have Vistara on board as they will undoubtedly become one of the key carriers in the India region, and look forward to assisting them showcase their brand and products to our 67,000 travel agency subscribers worldwide, growing their bookings on a global scale.”