Visit Florida has announced a new partnership with global music superstar Pitbull during the Florida Governor’s conference on tourism in Tampa. The partnership is designed to help Florida integrate its travel brand into the international music scene on a huge scale through this unprecedented ambassador programme.
With more than 100 million social followers, Pitbull will use and feature Visit Florida’s #LoveFL hashtag on all his video screens at concerts around the world, as well as on his live New Year’s Eve special from Miami on Fox. Visit Florida will be doing a week-long takeover on Elvis Duran and the Morning Show/iHeart Radio featuring daily prize packages to Miami and VIP passes for Pitbull’s New Year’s Eve event. Florida’s beaches will be the exclusive backdrop of Pitbull’s upcoming video for the single “Sexy Beaches” – his videos have over six billion views, his worldwide music sales exceed 60 million singles and he has No. one hits in more than 15 countries
Paul Phipps, chief marketing officer, Visit Florida said, “Pitbull is certainly ‘Mr. Worldwide,’ but he’s also a native Floridian with a true passion for the Sunshine State. Aligning our two brands not only allows us to have a Florida ambassador who can help tell the authentic story of the state’s diverse travel experiences, but provides us a platform to reach a new generation of travelers through his global fan base.”
Other elements of Visit Florida’s partnership with Pitbull include promotional appearances, concert ‘meet and greets,’ social media calls to action driving to their Facebook page and the inclusion of Florida locales in future music videos.
Pitbull said, “Florida is home, and I’m excited to be working with Visit Florida to share what I love about the Sunshine State with my fans around the world.”