The World Tourism Organisation (UNWTO) and AVIAREPS, tourism, aviation and hospitality representation have signed a Memorandum of Understanding (MoU) at ITB Berlin. As part of the agreement the two organisations will join forces to promote international tourism to various destinations around the world in need of destination marketing assistance.
The MoU was signed by Taleb Rifai, secretary general, UNWTO and on the behalf of AVIAREPS by its chairman and CEO Michael Gaebler.
Rifai said, “We look forward to working with AVIAREPS, a valued UNWTO Affiliate Member supporting destinations around the world improving their international presence and tourism competitiveness in the area of marketing.”
Gaebler added, “In partnership with the UNWTO and our mutual belief in tourism as a positive driver for inclusive economic growth, AVIAREPS is excited to work diligently with our tourism and aviation partners to provide destination marketing expertise and assistance for a number of worthy recipients around the globe. Through these actions we aim to make a positive difference with tourism providing tangible results for people on the ground.”