To celebrate EURO 2016 this summer, Turkish Airlines has unveiled an A330-300 passenger aircraft painted in the competition’s livery. The plane undertook its maiden flight to Paris the location of this year’s final on July 10.
The livery was created by Union of European Football Associations (UEFA) and Turkish Airlines as part of airlines’ partnership with the competition and role as official airline partner to Euro 2016. The sponsorship will also see the airline announcing a series of ticket giveaway competitions, EURO 2016 airport experiences for passengers, and a series of fan zones throughout the host French cities once matches get underway in June.
Ahmet Olmuştur, chief marketing officer, Turkish Airlines, said, “Football is a great connector of people, breaking down social and cultural barriers and uniting people around a mutual passion for the game. We are privileged to be able to connect people from across the globe every day, and are delighted to be part of this year’s EUROS. This plane is one of the many things we will be doing to excite fans and our passengers in the lead up to this competition.”
Guy-Laurent Epstein, marketing director, UEFA Events SA, commented, “We are excited to see our first-ever airline partner’s plans taking off. It will be fantastic to see the plane travelling across Europe, and bringing fans together to celebrate the best in European football, as we approach the kick-off of UEFA EURO 2016 on June 10.”
The plane wrapped in the EURO 2016 colours will fly to a selected number of destinations across the Turkish Airlines’ network.
