ETW Staff – Mumbai
More than 1100 international and New Zealand delegates will arrive in Rotorua to attend TRENZ 2015 (May 17-20), the tourism industry’s annual showcase, worth tens of millions of dollars to the country.
TRENZ is New Zealand tourism industry’s premium international trade event, bringing together hundreds of international tourism and travel buyers to negotiate new business deals with several hundred leading New Zealand tourism operators.
“This year we have 320 international buyers attending from traditional visitor markets like Australia, the UK, Japan and USA as well as developing markets such as India, Indonesia and Brazil. Over four days they will hold a total of 15,000 meetings with New Zealand tourism exhibitors, negotiating contracts worth tens of millions of dollars in new tourism business,” said Chris Roberts, chief executive of the Tourism Industry Association New Zealand (TIA) which manages TRENZ.
“These buyers come to TRENZ to discover new and exciting tourism products and experiences that they can sell to consumers in their home markets. Over 90 per cent of buyers at last year’s event told us TRENZ is more important than any other marketing and purchasing activities they undertake. More than two-thirds expected an increase in the amount of business they do with New Zealand as a result of their attendance,” said Roberts.