Trafalgar, one the world’s leading guided holiday specialist, has launched its Trafalgar Mandarin guided holiday programmes in Singapore and across the Asia Pacific region. Recognising the need to cater to the fast growing demands of the Chinese speaking market, it was decided to bring the Trafalgar Mandarin programme to the region and offer up cross cultural, authentic travel experiences to Chinese travellers. This programme will be in available in Singapore, Malaysia, the Philippines, Taiwan, Hong Kong and Australia. To date, Trafalgar Mandarin has had a successful trial year within China in 2014, and the brand is looking forward to empowering Chinese travellers in those countries with these enhanced travel experiences to Europe and the USA.
Robin Yap, president of the Travel Corporation in Asia, said, “Travel is fast becoming a necessity in our constantly changing and evolving society, and a large segment of that market are Mandarin speaking travellers who prefer to have their creature comforts on holiday. We recognised the need for a Chinese programme because these Mandarin-speaking travellers, although they want to travel with like-minded people, are also discerning individuals who just don’t want the standard group travel product. Our research and knowledge of this important market shows they seek a deeper, more meaningful experience of travel; however it has to be carefully curated with a mixture of special comforts such as more Asian style meals, unique guiding and personal time. By creating such a customised programme as this, we intend to broaden our appeal to a wider audience, and most importantly, have our Chinese guests experience enriching moments in Europe with the added comfort of their first language, incorporated with the best and most highly regarded features of the renowned Trafalgar English speaking programme.”