The KL PASS, an integrated tourist pass was recently launched in Kuala Lumpur, Malaysia offering tourists seamless access to tourism attractions and supporting amenities on top of other privileges and benefits. With the KL PASS, tourists are entitled to gain entry without further payment at participating tourist attractions. All they have to do is present their pass at the entrance for verification and once the card’s validity is confirmed, they will be granted entry. The KL PASS can also be used to gain discounts and other special privileges when shopping, dining and entertaining in Kuala Lumpur.
Manoharan Periasamy, director, Tourism Malaysia said, “The KL PASS will help increase awareness of what Kuala Lumpur has to offer and contribute to the overall tourist experience encouraging them to even increase their length of stay in the city.”
Tourist attractions currently on board of KL PASS include The KL Tower, Aquaria KLCC, The KL Butterfly Park, Berjaya Times Square Indoor Theme Park, Batek Workshop at Kompleks Kraf, the Craft Museum, Discoveria@Avenue K, Escape Room @ Berjaya Times Square, Laser Battle @ Berjaya Times Square, MUD The Musical, The KL City Gallery, The KL Hop-On-Hop-Off, the KL Tram, Sunway Lagoon Theme Park, the Telekom Museum, The Foundry Workshop @ Royal Selangor and Zouk KL.
Currently at Phase 1 of its development, the KL PASS will include more establishments and public transportation in Phase II. A very conservative figure of 20,000 cards are expected to sell within the first year of operations. The KL PASS website has organically attracted over 2,000 unique visitors in less than two weeks since it went live. The website have witnessed hits from all over the world, including the UK, France, Germany, Spain, China, India, USA, Japan, Australia, New Zealand, Singapore and the Middle East.