The Tourism Authority of Thailand (TAT) has unveiled its new marketing campaign titled ‘2015 Discover Thainess’ at the Chiang Mai and The North Travel Mart 2014, held recently at the Chiang Mai International Convention and Exhibition Centre. The new campaign will focus on seven themes namely Energetic (sports and games), Fun (street food, shopping, festivals), Creative (arts and crafts), Prestigious (Thai history), Feel Harmonious (village life and Community Based Tourism – CBT), Feel Sophisticated (luxury and royal projects) and Peace of mind (health and wellness and meditation).
The campaign will be completed in three phases. The first phase will be to build momentum which has already started in October and will go on till December. In this phase a soft launch of the ‘2015 Discover Thainess’ campaign was done at the WTM in November 2014.
The second phase will be the actual launch on January 14, 2015 at Lumphini Park in central Bangkok. The third phase will be expanding awareness about the campaign through marketing, partners like media and travel agents and also through social media like YouTube and Facebook.