Thomas Cook (India) has launched its latest travel solution- the ‘Thomas Cook Gift Card’ in association with one of the leading provider of Gift Card and stored value solutions in South Asia and the Middle East Region- QwikCilver Solutions.
The Indian gifting market is estimated to grow at an exponential rate, to US$ 2.3 bn by 2016. With Indian consumers increasingly moving away from traditional gifting to personalised options and Thomas Cook India’s consumer research- analytics highlighting the significant untapped market potential, the company was quick to leverage first mover advantage via the launch of its ‘Thomas Cook Gift Card’, offering consumers convenient access to a diversity of travel and holiday gifting options. The Thomas Cook Gift Card is aimed at providing India’s consumers a simple, safe and convenient gifting option: a perfect holiday for their loved ones- an ideal choice for any occasion, from weddings, festive celebrations, anniversary, an annual vacation or a corporate incentive.
The Thomas Cook Gift Card enables cardholders to redeem a range of attractive travel and travel related purchases- from tour packages, flight services to hotel accommodation within a period of one year from last reload. Added security is ensured by its closed loop functionality with usage exclusive to Thomas Cook India outlets or online via thomascook.in. With physical and virtual card options available, the Thomas Cook Gift Card ensures choice and convenience, a handy solution for today’s digital Indian and NRI segment.
A unique feature of the Thomas Cook Gift Card is its social media plug in- allowing customers to gift the card to friends via their social network account. Given today’s digitally native Indian and the growing influence of social media, this social gifting aspect of the Thomas Cook Gift Card creates a strong and unique value proposition for consumers.
Madhavan Menon, managing director, Thomas Cook (India) said, “At Thomas Cook India, innovation is in our DNA; the launch of our Thomas Cook Gift Card is yet another pioneering initiative- robust, scalable with feature-rich technology and we chose QwikCilver Solutions, the leader in prepaid gift cards solutions, as our partner in driving security, convenience and operational efficiency to bring superior customer experience to today’s travel hungry Indian consumers.”
Kumar Sudarsan, director, QwikCilver Solutions said, “We are pleased to bring our expertise to launch this prestigious programme in partnership with the iconic Thomas Cook (India) Travel Brand.
The Pre-paid Gift Cards segment in India is fast accelerating and makes for the perfect Gifting Choice to the new age, tech savvy, confident Indian consumer. The Thomas Cook Gift Card programme promotes both- gifting as well as self/ family use in a seamless, elegant manner, fostering consumer loyalty to the brand and influencing consumer behaviour in a positive manner.”