Thomas Cook India is witnessing growth of over 25 per cent in its prepaid cards business. The company, as part of moving towards a cashless ecosystem, had launched first movers in the payment solutions space – the One Currency Card and the multi-currency Borderless Prepaid Card.
While the One Currency Card offers a strong USP of a single load currency (USD) and zero cross currency conversion charges across the world, the Borderless Prepaid Card empowers travellers with the option of loading eight currencies on a single card (USD, British Pounds, Euro, Australian Dollars, Canadian Dollars, Swiss Francs, Singapore Dollars and Japanese Yen) enabling the cardholder to use the appropriate currency on the basis of the country being visited. The company has seen year-on-year growth of 30 per cent for its Borderless Prepaid Card and over 300 per cent growth in Q1 2016 for its One Currency Card.
In a focussed initiative to drive this shift, as also to leverage the peak travel season potential and inspire demand, Thomas Cook India has introduced its “Travel Smart, Drive Easy” campaign. The two-month-long campaign incorporates a mix of print, outdoor, radio and digital focus across Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Pune and Hyderabad.
Mahesh Iyer, chief operating officer, Thomas Cook India, said, “Our focus on innovation has empowered customers with path-breaking products and services like our prepaid cards. Our internal data reveals that Indians are increasingly travelling smart, with high adoption of prepaid travel cards. The preference of plastic over cash, with both leisure and business travellers, is emphatic. Our ‘Travel Smart Drive Easy’ campaign thus intends to leverage the strong potential of our existing and potential customer base and inspire demand, being timed perfectly for the current peak travel season.”
