Switzerland Tourism has announced the launch of its winter campaign for 2016 and “Nature wants you back” campaign for summer 2017. The winter campaign will have the tagline, “You can… but you don’t have to”. The campaign, launched in presence of the tourism partners of Switzerland – Geneva, Lake Geneva, Glacier 3000 and Gstaad – hopes to further increase and sustain the growth of 16 per cent seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for travellers and Christmas markets, open air hot springs and igloo stays. The summer focus for the campaign will also include activities such as sky-diving, wakeboarding, canyoning etc.
Claudio Zemp, director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures, but also want that thrill and rush which one gets while doing adventure sports. With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”
Ritu Sharma, deputy director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”
