SimpliFlying, the airline marketing strategy firm, in partnership with the APEX EXPO, the airline industry’s largest passenger experience event, has announced the first SimpliFlying Airline Marketing and Digital Innovation Lab solely dedicated to airline C-level executives. The new edition of the SimpliFlying Labs global series will take place in Boston, USA on September 23, 2018.
30+ top airline marketing and digital executives will join the private, invite-only event for a full day of intense peer-to-peer learning and sharing sessions. The core focus of the Boston Lab will be on three topics, namely the future of the digital passenger experience, integrating bots with humans and the future of airline ancillaries.
“Innovation is at the heart of APEX, so pre-launching EXPO with the SimpliFlying Airline Marketing and Innovation Lab for airline CEOs, CMOs, and CDOs aligns perfectly with our global mission of accelerating airline passenger experience,” stated Dr Joe Leader, CEO, APEX/IFSA. “I personally attended a SimpliFlying Lab in Singapore this year and valued the insights created from an interactive executive environment incredibly.”
Throughout the day, lab attendees can expect unprecedented knowledge exchange amongst peers on how to build a remarkable airline marketing strategy that unlocks potential revenue while working to overcome the challenges of delivering an excellent digital passenger experience in what is a notably complex industry. These will be accompanied with experiments, panel discussions, as well as the participation of subject-matter experts and world-renowned speakers.
“The thing I find most valuable about the lab is the opportunity to talk to my counterparts. The things you’re struggling with or trying to figure out, everybody is too,” said Dennis Owen, GM, Branding and Social Media at Hong Kong Airlines who has attended three SimpliFlying Labs in the past.