To celebrate Belvedere’s true character and nature of collaboration, Belvedere Studio B is a platform to be revealed in India, which brings together pioneers of various fields who have created distinctive, exceptional and unforgettable expressions of their own artistry. Actor Sidharth Malhotra is the creative mastermind and custodian for this exclusive property.
Belvedere Studio B acts as the source of creative inspiration to identify the best artistic minds to come together, collaborate, and share their collective creativity. Sidharth Malhotra is an apt fit to lead this collective for Belvedere Studio B. Driven by his roots, a man of substance; grounded yet inspiring: a voice of authority for today’s millennial. He is a determined optimist who has broken stereotypes, is multifaceted and of course, is a thorough gentleman. All of which depicts the brand’s natural character.
Expressing excitement about Belvedere Studio B, Sidharth Malhotra said, “It is a unique collaboration and I am delighted to be a part of Belvedere Studio B. I am playing the role of a curator for this property as someone who threw open the challenge to these progressive influencers to bring Studio B to life! It’s really about celebrating the opportunity to create. I feel like a true partner as I have been involved from the inception of this creative project.”
Belvedere Studio B will be unveiled on March 23,2018 in Mumbai, India.